Who We Are

Whether you’re visiting Holden Beach for one week or one month, rest assured you’re in good care with the Team at PROACTIVE. With a diverse group of talent, our collective effort to make your stay enjoyable is unsurpassed. Let’s meet the crew…


Jabin Norris – President

Jabin Norris is the founder and president of PROACTIVE Real Estate. Jabin Norris is your hometown Realtor. His Holden Beach roots run deep. Multiple generations of his family have called Holden Beach home. Jabin’s heritage affords him a wealth of local knowledge that is special and rare. A self-driven entrepreneur, he is forward-thinking with an insatiable desire to grow. His professional savvy has not gone unnoticed. Real Trends ranked him in the top 1% of Realtors nationwide. Jabin loves to stay on top of real estate data and current trends. When you meet, be sure to ask him what’s new in the real estate market.

Jabin takes pleasure in the outdoors, especially the water. Raised by the ocean and Lockwood Folly River, he enjoys surfing, boating and many other water-related activities. Truth be told, Jabin is an adrenaline junkie. Extreme sports have always topped his list of favorite things to do. Jabin is also familiar with tamer Holden Beach activities. He’s more than happy to provide dining and entertainment recommendations.



An unknown hobby of Jabin’s is photography. The marketing photos you see utilized by PROACTIVE are through Jabin’s eyes. When you see Jabin, be sure to ask him to show you his latest visions.



Jabin is known for his two part charitable focus. The PROACTIVE Companies hold charitable events annually that support the humane treatment of animals. Focusing on a local basis, PROACTIVE supports local animal charities such as Paws-Ability. Together, Jabin believes our efforts can help educate our youth against animal abuse and help animals in need of a home. Jabin’s sidekicks are Kobi and Darcy, two spoiled Siberian Huskies.


Also focused on his community’s youth, Jabin is investing back into the next generation. Our youth are our future, for a brighter tomorrow Jabin believes we must invest in them today. Sponsoring local schools, events and other activities are a portion of Jabin’s investment. His focus is to help uplift the youth and help them stay on track for a successful future. “It’s important to keep our youth away from drugs and other negative distractions that modern society pushes at them.”



Greg Isenhour – Property Manager

Greg Isenhour Born in Concord, NC, Greg is a second generation real estate broker and general contractor. Adolescent years were spent learning custom home building from a hands-on perspective. After receiving his undergraduate degree from Asbury College and a Master’s degree from Duke University, Greg settled in Chapel Hill, NC where he spent 25 plus years in the real estate, land development and construction industry. In 2004, Greg purchased an old beach shack in Surf City as a weekend getaway, tore it down and rebuilt new; little did he know that he had just opened up shop on Topsail. While not a part of the original plan; salt air, ocean breezes, and blue seas soon beckoned me to move to the coast full time.

No one really ever wants to put their beach house out for rental, but faced with a downturn in the economy in 2009, and owning several beach properties, Greg decided to place his house out in vacation rentals.  Starting with just the one house and partnering with another couple company, he quickly grew a successful vacation property management company founded on two core values.  Maximize investment return while at the same time protecting the investment.  It is the same principles that he has used in founding and managing other companies in his business career with the added twist that vacation homes are more than just an investment.  Each owner has a piece of their heart in their beach home.

Sales and construction have been Greg’s focus in the past 5 years.  Greg and his wife (Beverly) moved to the Holden Beach area a couple of years to go to be closer to family. Since being here in the Holden area, and doing a lot of soul searching for what’s next, Greg realized he missed being part of a vibrant team of coworkers.  In the same time frame he met Jabin Norris. From the outside, Greg observed PROACTIVE Vacation Rentals and the leadership that Jabin was providing in bringing innovation to the vacation rental market in Holden Beach.  Greg was impressed and enjoyed his energy, finding that we shared common values.

Greg is excited to be here and looks forward to bringing added value to your experience with PROACTIVE Vacation Rentals.  Call Greg or come by when you are in town.  He looks forward to getting to know you and understand your goals for your beach home.  You will not get empty promises Greg is ready to roll up his sleeves and work diligently to exceed your expectations.  His commitments are to full candor, transparency, and integrity while maximizing your return and protecting the investment of your home.



Devan Britt- House Keeping Supervisor

Devan Britt is a native of Holden Beach and serves as our Head of Housekeeping.  She began working at Proactive Vacations in June of 2017 as a home inspector.  Devan’s attention to detail and motivation quickly moved her to a key house keeping position, and then to her promotion to Head of Housekeeping, overseeing and supervising all cleaning vendors and providing post-cleaning inspections to assure quality care of the home.  Devan and her husband have three beautiful children and one massive Great Dane!


Jackie Leonard-  Reservations

Jackie Leonard is the Reservations & Guest Services Manager for PROACTIVE Vacations.  Jackie joined our team in June of 2018 and hit the ground running during the busy summer season.  Previously, Jackie enjoyed living in the beautiful mountains of Virginia but she now is over the moon to call the sandy shores of Holden Beach her home and return to her native state.  Jackie enjoys working with our guests and creating a vacation experience to remember.  She and her husband and two rescue dogs are in heaven!


Morgan Wilkinson- Reservations

Morgan Wilkinson has been with the PROACTIVE family since September 2018 working in our Café Ahora as a Barista and recently transitioned to our Reservations department. Morgan has made Holden Beach her home for the last seven years having moved from Richmond, VA.  Customer Service is her passion and working with our guests making their vacations plans come together is rewarding and fulfilling.  Her happy spirit resonates on the phone and guests love her!



Ashley Crocker- Information Technology 

Ashley Crocker is also a Holden Beach native and in November 2017 joined the PROACTIVE team as our Information Technology.  Ashley is committed to keeping our technology and data systems up to speed while enhancing our marketing and outreach to the community and to our guests.  Knowing the demands of her job, Ashley enjoys the off shore waters of Holden Beach catching her dinner!