Who We Are

Whether you’re visiting Holden Beach for one week or one month, rest assured you’re in good care with the Team at PROACTIVE. With a diverse group of talent, our collective effort to make your stay enjoyable is unsurpassed. Let’s meet the crew…


Jabin Norris – President

Jabin Norris is the founder and president of PROACTIVE Real Estate. Jabin Norris is your hometown Realtor. His Holden Beach roots run deep. Multiple generations of his family have called Holden Beach home. Jabin’s heritage affords him a wealth of local knowledge that is special and rare. A self-driven entrepreneur, he is forward-thinking with an insatiable desire to grow. His professional savvy has not gone unnoticed. Real Trends ranked him in the top 1% of Realtors nationwide. Jabin loves to stay on top of real estate data and current trends. When you meet, be sure to ask him what’s new in the real estate market.

Jabin takes pleasure in the outdoors, especially the water. Raised by the ocean and Lockwood Folly River, he enjoys surfing, boating and many other water-related activities. Truth be told, Jabin is an adrenaline junkie. Extreme sports have always topped his list of favorite things to do. Jabin is also familiar with tamer Holden Beach activities. He’s more than happy to provide dining and entertainment recommendations.



An unknown hobby of Jabin’s is photography. The marketing photos you see utilized by PROACTIVE are through Jabin’s eyes. When you see Jabin, be sure to ask him to show you his latest visions.



Jabin is known for his two part charitable focus. The PROACTIVE Companies hold charitable events annually that support the humane treatment of animals. Focusing on a local basis, PROACTIVE supports local animal charities such as Paws-Ability. Together, Jabin believes our efforts can help educate our youth against animal abuse and help animals in need of a home. Jabin’s sidekicks are Kobi and Darcy, two spoiled Siberian Huskies.


Also focused on his community’s youth, Jabin is investing back into the next generation. Our youth are our future, for a brighter tomorrow Jabin believes we must invest in them today. Sponsoring local schools, events and other activities are a portion of Jabin’s investment. His focus is to help uplift the youth and help them stay on track for a successful future. “It’s important to keep our youth away from drugs and other negative distractions that modern society pushes at them.”



Judi Reuwer – Property Manager

Judi Reuwer joined PROACTIVE Vacations in September 2017 as the Property Manager BIC. Previously, Judi served as a licensed broker’s assistant to Jabin Norris.  Judi grew up in Ocean City, Maryland and has many decades of customer service experience with companies such as American Airlines, and supervisory experience with organizations such as the United Way.  In 2012, Judi migrated south to Chapel Hill, North Carolina, where she enjoyed working with homeowners and tenants as a Property Manager of long term rental homes through Red Door Company. While she enjoyed the Triangle area very much, she dreamed of returning to coastal living, finally settling down here in Brunswick County and joining the PROACTIVE team.


Donnette Golder – Assistant Property Manager

Donnette Golder joined PROACTIVE Vacations in November 2018 as our Property Manager. Donnette returned home two years ago – having been born and raised in Brunswick County. For 35 years Raleigh, NC was her home and she spent those years honing her skill set in the property management and new home construction arenas. Her relationship building skills, organization and attention to detail will enhance our PROACTIVE team, continuing to provide the caliber of service our homeowners and guests deserve.


Lonnie Varnam – Field Operations Manager

Lonnie Varnam is the Head of Field Operations for PROACTIVE Home Services.  Born and raised in Varnumtown NC, Lonnie has been a part of the PROACTIVE team since 2019. Lonnie is responsible for the ongoing care of our properties and is committed to forming trusting relationships with our property owners.  His prior experience in home services make him an invaluable member to our Maintenance Department. When Lonnie isn’t maintaining PROACTIVE Vacation properties he enjoys all things outdoors and ministering at local congregations.


Jordan Jaco- Maintenance Technician 

Jordan Jaco joined PROACTIVE Vacations early this year, 2019 as a Maintenance Technician.  Moving to be closer to his family, Jordan left Johnstown, Pennsylvania and now calls Holden Beach his home.  Jordan works closely with Lonnie Varnam helping with the ongoing care of our properties and overall home services.  When Jordan is not at work with our team, you can find him either fishing or golfing.  In fact, the other day he told us we should have seen the putt that got away!


Devan Britt- House Keeping Supervisor

Devan Britt is a native of Holden Beach and serves as our Head of Housekeeping.  She began working at Proactive Vacations in June of 2017 as a home inspector.  Devan’s attention to detail and motivation quickly moved her to a key house keeping position, and then to her promotion to Head of Housekeeping, overseeing and supervising all cleaning vendors and providing post-cleaning inspections to assure quality care of the home.  Devan and her husband have three beautiful children and one massive Great Dane!


Jackie Leonard-  Reservations

Jackie Leonard is the Reservations & Guest Services Manager for PROACTIVE Vacations.  Jackie joined our team in June of 2018 and hit the ground running during the busy summer season.  Previously, Jackie enjoyed living in the beautiful mountains of Virginia but she now is over the moon to call the sandy shores of Holden Beach her home and return to her native state.  Jackie enjoys working with our guests and creating a vacation experience to remember.  She and her husband and two rescue dogs are in heaven!


Morgan Wilkinson- Reservations

Morgan Wilkinson has been with the PROACTIVE family since September 2018 working in our Café Ahora as a Barista and recently transitioned to our Reservations department. Morgan has made Holden Beach her home for the last seven years having moved from Richmond, VA.  Customer Service is her passion and working with our guests making their vacations plans come together is rewarding and fulfilling.  Her happy spirit resonates on the phone and guests love her!


Elise Winner- Reservations

Elise Winner joined the PROACTIVE team in November 2018 and works with us part-time during the summer season – but you can find her managing the ice cream shop Fantasy Isle. Her family moved from Georgia to Holden Beach in 2000 so she calls Holden her home. She has always enjoyed working in customer service related jobs and she has 3 years of experience in vacation rentals. She is inspired by the pure desire to help others, always wearing a smile.


Ashley Crocker- Information Technology and Reservations

Ashley Crocker is also a Holden Beach native and in November 2017 joined the PROACTIVE team as our Information Technology and Reservations Coordinator.  Ashley is committed to keeping our technology and data systems up to speed while enhancing our marketing and outreach to the community and to our guests.  Knowing the demands of her job, Ashley enjoys the off shore waters of Holden Beach catching her dinner!