Who We Are

Whether you’re visiting Holden Beach for one week or one month, rest assured you’re in good care with the Team at PROACTIVE. With a diverse group of talent, our collective effort to make your stay enjoyable is unsurpassed. Let’s meet the crew…


Jabin Norris – President

Jabin Norris is the founder and president of PROACTIVE Real Estate. Jabin Norris is your hometown Realtor. His Holden Beach roots run deep. Multiple generations of his family have called Holden Beach home. Jabin’s heritage affords him a wealth of local knowledge that is special and rare. A self-driven entrepreneur, he is forward-thinking with an insatiable desire to grow. His professional savvy has not gone unnoticed. Real Trends ranked him in the top 1% of Realtors nationwide. Jabin loves to stay on top of real estate data and current trends. When you meet, be sure to ask him what’s new in the real estate market.

Jabin takes pleasure in the outdoors, especially the water. Raised by the ocean and Lockwood Folly River, he enjoys surfing, boating and many other water-related activities. Truth be told, Jabin is an adrenaline junkie. Extreme sports have always topped his list of favorite things to do. Jabin is also familiar with tamer Holden Beach activities. He’s more than happy to provide dining and entertainment recommendations.



An unknown hobby of Jabin’s is photography. The marketing photos you see utilized by PROACTIVE are through Jabin’s eyes. When you see Jabin, be sure to ask him to show you his latest visions.



Jabin is known for his two part charitable focus. The PROACTIVE Companies hold charitable events annually that support the humane treatment of animals. Focusing on a local basis, PROACTIVE supports local animal charities such as Paws-Ability. Together, Jabin believes our efforts can help educate our youth against animal abuse and help animals in need of a home. Jabin’s sidekicks are Kobi and Darcy, two spoiled Siberian Huskies.


Also focused on his community’s youth, Jabin is investing back into the next generation. Our youth are our future, for a brighter tomorrow Jabin believes we must invest in them today. Sponsoring local schools, events and other activities are a portion of Jabin’s investment. His focus is to help uplift the youth and help them stay on track for a successful future. “It’s important to keep our youth away from drugs and other negative distractions that modern society pushes at them.”



Judi Reuwer – Property Manager

Judi Reuwer joined PROACTIVE Vacations in September, 2017 as the Property Manager. Previously, Judi served as a licensed broker’s assistant to Jabin Norris, President of PROACTIVE Real Estate. Judi grew up in Ocean City, Maryland and has many decades of customer service experience with companies such as American Airlines, and supervisory experience with organizations such as the United Way. In 2012, Judi migrated south to Chapel Hill, North Carolina, where she enjoyed working with homeowners and tenants as a Property Manager of long term rental homes through Red Door Company. While she enjoyed the Triangle area very much, she dreamed of returning to coastal living, finally settling down here in Brunswick County and joining the PROACTIVE team. When she is not busy providing services to our homeowners and guests, Judi enjoys biking, kayaking, shelling and exploring our beautiful towns and beaches.


Donnette Golder – Assistant Property Manager

Donnette joined PROACTIVE Vacations in November 2018 as our Assistant Property Manager. She returned home two years ago – having been born and raised in Brunswick County. For 35 years, Raleigh, NC was her home and she spent those years honing her skill set in the property management and new home construction arenas. Her relationship building skills, organization and attention to detail will enhance our PROACTIVE team, continuing to provide the caliber of service our homeowners and guests deserve.


Chris Hill – Field Operations Manager

Born and raised in Durham North Carolina, Chris has been a part of the Team at PROACTIVE since 2014. When you see Chris be sure to say “thank you!”, he’s the reason things are running smooth. Maintenance and operation logistics are ongoing with coastal properties. Chris offers over 9 years of field operations experience. Chris’s main hobby is health and fitness. You can find him in the gym almost every day. He has been focused on the gym life for years and it has paid off for him.


Devan Britt- House Keeping Supervisor

Devan Britt began working at Proactive Vacations in June of 2017, her hard work and dedication has shined during her time here. Hired as an inspector, Devan’s attention to detail and motivation quickly moved her to a house keeping position shortly after she was promoted to House Keeping Supervisor. Devan is a Holden Beach Native with three beautiful children when she isn’t preparing your perfect vacation rental you can find her enjoying coastal living with her family.


Jackie Leonard-  Reservations

Jackie Leonard is the Reservations & Guest Services Manager for PROACTIVE Vacations. Jackie joined our team in June of 2018 and hit the ground running during the busy summer season. Previously, Jackie enjoyed living in the mountains of Virginia where she worked in apartment management and affordable housing services. She is happy to be back in her native state of North Carolina and has settled into the Holden Beach area with her husband and two rescue dogs.



Elise Winner- Reservations

Elise joined the PROACTIVE team in November 2018. Her family moved from Georgia to Holden Beach in 2000 so she calls Holden her home. She has always enjoyed working in customer service related jobs and she has 3 years of experience in vacation rentals. She is inspired by the pure desire to help others, always wearing a smile.


Ashley Crocker- Information Technology and Reservations

Ashley Crocker is a recent addition to the Proactive Team. Her technology direction is a valued asset, plus she is also a Holden Beach native. We are happy Ashley joined team PROACTIVE as our Information Technology Director.